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Outmigration, and attracting target demographics

“Our young families are leaving, and I do not know what would make them stay.”

Before

The Census tells you who left, years later.

After, with MyCity

MyCity sees who is drifting now, and gives them reasons to stay.

By the time the data says a group left, it is too late to act. Engagement moves first: the families who stop coming to programs are telling you something now.

How the engagement runs

Four steps, one system.

  1. 1

    A card for the segment

    Young families, young professionals or newcomers get a front door of their own.

  2. 2

    Programs built for them

    What that segment actually signs up for, based on what they do rather than what they say.

  3. 3

    Ask what would keep them

    One inline question to the segment, at the moment it matters.

  4. 4

    Watch who stays

    Participation over time, so the city sees drift before it becomes a move.

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